David M. Woisetschläger

David M. Woisetschläger

Technische Universität Braunschweig - Braunschweig / Germany
Business & Management / Marketing
AD Scientific Index ID: 1765313
Braunschweig University of Technology
person_outline David M. Woisetschläger's MOST POPULAR ARTICLES
1-) Consequences of customer loyalty to the loyalty program and to the company Journal of the Academy of Marketing Science 40 (5), 625-638, 2012
2-) How to make brand communities work: Antecedents and consequences of consumer participation Journal of Relationship Marketing 7 (3), 237-256, 2008
3-) Mapping the luxury research landscape: A bibliometric citation analysis Journal of Business Research 77 (August), 147-166, 2017
4-) Consumer ethnocentrism in the German market International Marketing Review 25 (1), 7-32, 2008
5-) The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers International Marketing Review 25 (4), 404-422, 2008