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David Raska
Northern Kentucky University - Highland Heights / United States
Business & Management / Marketing
AD Scientific Index ID: 5218491
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David Raska's MOST POPULAR ARTICLES
1-)
When is going green good for company image?D Raska, D ShawManagement Research Review 35 (3/4), 326-347, 20121302012
2-)
Effects of consumer embarrassment on shopping basket size and value: A study of the millennial consumerBS Nichols, D Raska, DJ FlintJournal of Consumer Behaviour 14 (1), 41-56, 2015672015
3-)
Featuring the hometown team in cause-related sports marketing: A cautionary tale for league-wide advertising campaignsBS Nichols, J Cobbs, D RaskaSport Marketing Quarterly 25 (2), 212-226, 2016512016
4-)
National cultures and their impact on electronic word of mouth: a systematic reviewA Dang, D RaskaInternational Marketing Review 39 (5), 1182-1225, 2022252022
5-)
When Descriptive Norm Cues Fail As Persuasion Agents in Green Supermarket AdvertisingD Raska, BS Nichols, D ShawJournal of Promotion Management 21 (6), 721-738, 2015202015
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