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David Schweidel
Emory University - Atlanta / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1358208
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David Schweidel's MOST POPULAR ARTICLES
1-)
Online product opinions: Incidence, evaluation, and evolutionWW Moe, DA SchweidelMarketing Science 31 (3), 372-386, 20127122012
2-)
Uniting the tribes: Using text for marketing insightJ Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA SchweidelJournal of marketing 84 (1), 1-25, 20204542020
3-)
Listening in on social media: A joint model of sentiment and venue format choiceDA Schweidel, WW MoeJournal of marketing research 51 (4), 387-402, 20144462014
4-)
Modeling the role of message content and influencers in social media rebroadcastingY Zhang, WW Moe, DA SchweidelInternational Journal of Research in Marketing 34 (1), 100-119, 20172512017
5-)
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practiceR Peres, M Schreier, D Schweidel, A SorescuInternational Journal of Research in Marketing 40 (2), 269-275, 20232472023
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