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David Shani
Kean University - Union / United States
Business & Management / Marketing
AD Scientific Index ID: 1395035
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David Shani's MOST POPULAR ARTICLES
1-)
Exploiting niches using relationship marketingD Shani, S ChalasaniJournal of consumer marketing, 199210511992
2-)
Olympic sponsorship vs ambush marketing-who gets the goldDM Sandler, D ShaniJournal of advertising research 29 (4), 9-14, 19896701989
3-)
Sponsorship and the Olympic Games: The consumer perspectiveDM Sandler, D ShaniSport marketing quarterly 2 (3), 38-43, 19933551993
4-)
Social issues and socially responsible investment behavior: A preliminary empirical investigationBN Rosen, DM Sandler, D ShaniJournal of Consumer Affairs 25 (2), 221-234, 19913581991
5-)
Attitudinal constructs towards sponsorship: Scale development using three global sporting eventsMS Lee, DM Sandler, D ShaniInternational marketing review 14 (3), 159-169, 19973431997
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