David Waller

David Waller

University of Technology Sydney - Sydney / Australia
Business & Management / Communications and Media Studies
AD Scientific Index ID: 50041
person_outline David Waller's MOST POPULAR ARTICLES
1-) The influence of religion on attitudes towards the advertising of controversial productsKS Fam, DS Waller, BZ ErdoganEuropean Journal of Marketing 38 (5/6), 537-555, 20048512004
2-) Designing and Managing a Research Project: A Business Student\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s GuideMJ Polonsky, DS WallerCalifornia: SAGE. ISBN-13, 2014509*2014
3-) Advertising Of Controversial Products: A Cross-Cultural StudyDS Waller, KS Fam, BZ ErdoganJournal of Consumer Marketing 22 (1), 6-13, 20052562005
4-) Attitudes towards offensive advertising: an Australian studyDS WallerJournal of Consumer Marketing 16 (3), 288-294, 19992681999
5-) Buy, Boycott or Blog: Exploring online consumer power to share, discuss and distribute controversial advertising messagesGF Kerr, K Mortimer, SJ Dickinson-Delaporte, DS WallerEuropean Journal of Marketing 46 (3/4), 387-405, 20122072012