Davide Baldo

Davide Baldo

Ipsos - Paris / France
Business & Management / Marketing
AD Scientific Index ID: 4966468
person_outline Davide Baldo's MOST POPULAR ARTICLES
1-) Brain waves predict success of new fashion products: a practical application for the footwear retailing industryD Baldo, H Parikh, Y Piu, KM MüllerJournal of Creating Value 1 (1), 61-71, 2015
2-) Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricityC Herbes, C Friege, D Baldo, KM MuellerEnergy Policy 87, 562-572, 2015
3-) The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectivenessD Baldo, VS Viswanathan, RJ Timpone, V VenkatramanPsychology & Marketing 39 (10), 1979-1991, 2022
4-) EEG-rhythm dynamics during a 2-back working memory task and performanceT Tsoneva, D Baldo, V Lema, G Garcia-Molina2011 annual international conference of the ieee engineering in medicine and …, 2011
5-) Device and method for cognitive enhancement of a userGNG Molina, TK Tsoneva, D Baldo, Z Danhua, PHA GabrielssonUS Patent App. 13/981,096, 2013242013