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Davide Baldo
AD Scientific Index 2024
Business & Management / Marketing
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Davide Baldo's MOST POPULAR ARTICLES
1-)
Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity C Herbes, C Friege, D Baldo, KM Mueller Energy Policy 87, 562-572, 2015 552015
2-)
Brain waves predict success of new fashion products: a practical application for the footwear retailing industry D Baldo, H Parikh, Y Piu, KM Müller Journal of Creating Value 1 (1), 61-71, 2015 502015
3-)
EEG-rhythm dynamics during a 2-back working memory task and performance T Tsoneva, D Baldo, V Lema, G Garcia-Molina 2011 annual international conference of the ieee engineering in medicine and …, 2011 412011
4-)
The heart, brain, and body of marketing: complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectivenessD Baldo, VS Viswanathan, RJ Timpone, V VenkatramanPsychology & Marketing 39 (10), 1979-1991, 2022282022
5-)
Device and method for cognitive enhancement of a userGNG Molina, TK Tsoneva, D Baldo, Z Danhua, PHA GabrielssonUS Patent App. 13/981,096, 2013232013
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