Dawn Lerman

Dawn Lerman

Fordham University - The Bronx / United States
Others
AD Scientific Index ID: 1412310
person_outline Dawn Lerman's MOST POPULAR ARTICLES
1-) Why are you telling me this? An examination into negative consumer reviews on the webS Sen, D LermanJournal of interactive marketing 21 (4), 76-94, 200717652007
2-) Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefsS Kabadayi, D LermanInternational marketing review, 20111542011
3-) Sound symbolism effects across languages: Implications for global brand namesLJ Shrum, TM Lowrey, D Luna, DB Lerman, M LiuInternational Journal of Research in Marketing 29 (3), 275-279, 20121442012
4-) How cultural differences in uncertainty avoidance affect product perceptionsJ Anne Lee, E Garbarino, D LermanInternational Marketing Review 24 (3), 330-349, 20071612007
5-) Recall and recognition of brand names: A comparison of word and nonword name typesD Lerman, E GarbarinoPsychology & Marketing 19 (7‐8), 621-639, 20021492002