De La Rey Van Der Waldt

De La Rey Van Der Waldt

North West University - Potchefstroom / South Africa
Business & Management / Marketing
AD Scientific Index ID: 106200
Noordwes Universiteit
person_outline De La Rey Van Der Waldt's MOST POPULAR ARTICLES
1-) Celebrity endorsements versus created spokespersons in advertising: A survey among studentsDLR Van der Waldt, M Van Loggerenberg, L WehmeyerSouth African Journal of Economic and Management Sciences 12 (1), 100-114, 20091652009
2-) Information and source preferences of a student market in higher educationJ Bonnema, DLR Van der WaldtInternational journal of educational management 22 (4), 314-327, 20081642008
3-) Attitudes of young consumers towards SMS advertisingV Der Waldt, D la Rey, TM Rebello, WJ BrownAcademic Journals, 20091032009
4-) Attitudes of young consumers towards SMS advertisingDLR Waldt, TM Rebello, WJ BrownAfrican Journal of Business Management 3 (9), 444-452, 2009752009
5-) Does branded product placement in film enhance realism and product recognition by consumers?V der Waldt, D La Rey, LS Du Toit, R RedelinghuysAcademic Journals, 2007622007