Debanjan Mitra

Debanjan Mitra

University of Connecticut - Storrs / United States
Business & Management / Marketing
AD Scientific Index ID: 1776805
person_outline Debanjan Mitra's MOST POPULAR ARTICLES
1-) What is quality? An integrative framework of processes and statesPN Golder, D Mitra, C MoormanJournal of marketing 76 (4), 1-23, 20124692012
2-) Whose culture matters? Near-market knowledge and its impact on foreign market entry timingD Mitra, PN GolderJournal of Marketing Research 39 (3), 350-365, 20024042002
3-) How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetriesD Mitra, PN GolderMarketing Science 25 (3), 230-247, 20063752006
4-) Deconstructing the pioneer\'s advantage: Examining vintage effects and consumer valuations of quality and varietyJD Bohlmann, PN Golder, D MitraManagement Science 48 (9), 1175-1195, 20022382002
5-) Capturing marketing information to fuel growthRY Du, O Netzer, DA Schweidel, D MitraJournal of Marketing 85 (1), 163-183, 20211382021