Debashree Roy Bhattacharjee

Debashree Roy Bhattacharjee

Xavier Labour Relations Institute in India - Jamshedpur / India
Business & Management / Marketing
AD Scientific Index ID: 5215879
भारत में जेवियर लेबर रिलेशंस इंस्टीट्यूट
person_outline Debashree Roy Bhattacharjee's MOST POPULAR ARTICLES
1-) Brand communities: A literature review and future research agendas using TCCM approach International Journal of Consumer Studies 46 (1), 3-28, 2022
2-) Brand sponsorship effectiveness: How self-congruity, event attachment, and subjective event knowledge matters to sponsor brands Journal of Brand Management 30 (5), 432-448, 2023
3-) What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence Psychology & Marketing 40 (6), 1211-1236, 2023
4-) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness International Marketing Review 40 (6), 1480-1508, 2023
5-) Perfectly imperfect: how body-positive advertisements in social media foster consumer engagement Journal of Advertising 54 (1), 79-98, 2025