Debasis Pradhan|D. Pradhan

Debasis Pradhan|D. Pradhan

XLRI - Xavier School of Management - - / India
Business & Management / Marketing
AD Scientific Index ID: 2002693
XLRI - जेवियर स्कूल ऑफ मैनेजमेंट
person_outline Debasis Pradhan|D. Pradhan's MOST POPULAR ARTICLES
1-) Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intentionD Pradhan, I Duraipandian, D SethiJournal of Marketing Communications 22 (5), 456-473, 20162852016
2-) Materialism and compulsive buying behaviour: The role of consumer credit card use and impulse buyingD Pradhan, D Israel, AK JenaAsia Pacific Journal of Marketing and Logistics, 2018792018
3-) Forty-five years of celebrity credibility and endorsement literature: Review and learningsD Halder, D Pradhan, HR ChaudhuriJournal of Business Research 125, 397-415, 2021572021
4-) Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brandsD Pradhan, A Kuanr, SA Pahi, MS AkramPsychology & Marketing, 1-21, 20221292022
5-) When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruenceD Pradhan, R Malhotra, TR MoharanaJournal of Brand Management, 1-16, 2019982019