Debbie Human-Van Eck

Debbie Human-Van Eck

Stellenbosch University - Stellenbosch / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5834293
University of Stellenbosch
person_outline Debbie Human-Van Eck's MOST POPULAR ARTICLES
1-) Who receives what? The influence of the donation magnitude and donation recipient in cause-related marketing Journal of Nonprofit & Public Sector Marketing 24 (2), 141-160, 2012
2-) The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention International Review on Public and Nonprofit Marketing, 1-31, 2022
3-) Influencers on Instagram: The influence of disclosure, followers and authority heuristic on source credibility Digital Marketing & eCommerce Conference, 291-304, 2021
4-) The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception. Stellenbosch: Stellenbosch University, 2016
5-) The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception.D HumanStellenbosch: Stellenbosch University, 2016102016