Debiprasad Mukherjee

Debiprasad Mukherjee

Indian Institute of Management Ranchi - Ranchi / India
Business & Management / Strategic Management
AD Scientific Index ID: 4820126
भारतीय प्रबंधन संस्थान
person_outline Debiprasad Mukherjee's MOST POPULAR ARTICLES
1-) Impact of Celebrity Endorsements on Brand ImageD MukherjeeIndian Journal of Marketing 42 (2), 17-26, 20091782009
2-) Attributed metagraph modelling to design business process security management D Mukherjee International Letters of Social and Humanistic Sciences 6, 41-48, 2013 332013
3-) Impact of Digital Transformation in Sourcing & Tender Management Processes on Employee Job Satisfaction-A Study on Malaysian Multinational Electricity CompanyD Mukherjee, S Ahmad2023 1st International Conference on Intelligent Computing and Research …, 202332023
4-) Impact of Celebrity Endorsement on Brand ImageD MukherjeeSocial Science Research Network Electronic Paper Collection 1444814, 20093*2009
5-) Impact of digital transformation on employee job satisfaction – a bibliometric analysisD Mukherjee, G NareshInternational Journal of Bibliometrics in Business and Management 3 (2), 95–146, 202422024