Debjani Banerjee

Debjani Banerjee

Vivekanand Education Society Mumbai - Mumbai / India
Business & Management / Marketing
AD Scientific Index ID: 5218090
विवेकानंद एजुकेशन सोसाइटी मुंबई
person_outline Debjani Banerjee's MOST POPULAR ARTICLES
1-) Emotional Marketing--A Strategic Way of Brand Recall and Extension QUEST-Journal of Management and Research 2 (1), 21-31, 2011
2-) Analysis of Literature Review of Consumption Pattern–An Important Indicator of Economic Development International Journal of Enterprise Computing and Business Systems 1 (2), 2011
3-) Impact of economic development on quality of life and human happiness of urban socio economic classes: A study of suburban Mumbai The Business & Management Review 7 (5), 198, 2016
4-) Impact of economic development on quality of life and human happiness: a study on urban socio economic classes of suburban Mumbai International Journal of Business and Economic Development (IJBED) 4 (3), 2016
5-) Has modern retailing in India influenced the consumption expenditure behavior of urban socioeconomic classes Indian Journal of Marketing 45 (6), 37-52, 2015