Deborah Lester

Deborah Lester

Kennesaw State University - Kennesaw / United States
Business & Management / Marketing
AD Scientific Index ID: 1329260
person_outline Deborah Lester's MOST POPULAR ARTICLES
1-) Internet shopping and buying behavior of college studentsDH Lester, AM Forman, D LoydServices Marketing Quarterly 27 (2), 123-138, 20062102006
2-) Social media: Changing advertising educationDA Lester632012
3-) Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?K Aoki, E Obeng, AL Borders, DH LesterJournal of Global Scholars of Marketing Science 29 (1), 51-62, 2019272019
4-) Modeling social media use: Bridging the communication gap in higher educationM Kalamas, T Mitchell, D LesterJournal of Advertising Education 13 (1), 44-57, 2009292009
5-) Marketing Mavens’ fusion with social mediaD Lester, RK Tudor, DD Loyd, T MitchellAtlantic Marketing Journal 1 (1), 6, 2012202012