Deborah Spake

Deborah Spake

Kent State University - Kent / United States
Business & Management / Marketing
AD Scientific Index ID: 1412344
person_outline Deborah Spake's MOST POPULAR ARTICLES
1-) Consumer comfort in service relationships: Measurement and importance Journal of Service Research 5 (4), 316-332, 2003
2-) University branding: Understanding students’ choice of an educational institution Journal of Brand Management 20, 1-12, 2012
3-) A model of sporting event tourism as economic development Sport, Business and Management: An International Journal 3 (2), 147-157, 2013
4-) Consumer enactments of archetypes using luxury brands Journal of business research 65 (10), 1434-1442, 2012
5-) Consumer enactments of archetypes using luxury brandsCM Megehee, DF SpakeJournal of business research 65 (10), 1434-1442, 20121232012