Debra Zahay

Debra Zahay

Saint Edward's University - Austin / United States
Business & Management / Marketing
AD Scientific Index ID: 1454486
St. Edward's University
person_outline Debra Zahay's MOST POPULAR ARTICLES
1-) Getting too personal: Reactance to highly personalized email solicitationsTB White, DL Zahay, H Thorbjørnsen, S ShavittMarketing Letters 19 (1), 39-50, 20084442008
2-) Branding co-creation with members of online brand communitiesN Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO RichardJournal of Business Research 70, 136-144, 20173272017
3-) Social media marketing: A strategic approachMS Barker, D Barker, NF Bormann, KE Neher, D ZahaySouth-Western Cengage Learning, 20133692013
4-) Internet marketing: Integrating online and offline strategiesML Roberts, DL ZahayMcGraw-Hill/Irwin, 20033782003
5-) Sources, uses, and forms of data in the new product development processD Zahay, A Griffin, E FredericksIndustrial Marketing Management 33 (7), 657-666, 20042602004