Deden Mulyana

Deden Mulyana

Universitas Siliwangi - Tasikmalaya / Indonesia
Economics & Econometrics / Accounting & Finance
AD Scientific Index ID: 4553073
Siliwangi University
person_outline Deden Mulyana's MOST POPULAR ARTICLES
1-) The role of value co-creation based on engagement to develop brand advantage Polish Journal of Management Studies 20 (1), 305-317, 2020
2-) Pengaruh Servicescape Dan Citra Merek Terhadap Keputusan Pembelian (Studi pada Klinik Bersalin Bunga Mawarni Kota Banjar) Jurnal Manajemen Pemasaran 11 (1), 11-15, 2017
3-) Building the brand identity through brand differentiation based value of culture and locally-global product principles (case on the city of art) International Journal of Business and Administrative Studies 5 (5), 63-73, 2019
4-) Pengaruh Burnout dan Work Life Balance Terhadap Kepuasan Kerja Serta Implikasinya Terhadap Kinerja: Survey Pada Perawat RS Prasetya Bunda di Tasikmalaya Journal Intelektual 2 (1), 27-37, 2023
5-) Pengaruh Celebrity Endorsement, Price, Digital Marketing, Brand Image Terhadap Keputusan Pembelian (Studi Pada Umkm Ekonomi Kreatif Subsektor Fashion Di Tasikmalaya) Jurnal Ilmiah Manajemen dan Bisnis 7 (2), 125-141, 2022