Deepa Chandrasekaran

Deepa Chandrasekaran

University of Texas San Antonio - San Antonio / United States
Business & Management / Entrepreneurship
AD Scientific Index ID: 1679267
The University of Texas at San Antonio
person_outline Deepa Chandrasekaran's MOST POPULAR ARTICLES
1-) A critical review of marketing research on diffusion of new productsD Chandrasekaran, GJ TellisReview of marketing research, 39-80, 20172812017
2-) Global takeoff of new products: Culture, wealth, or vanishing differences?D Chandrasekaran, GJ TellisMarketing Science 27 (5), 844-860, 20081922008
3-) Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilitiesG Rubera, D Chandrasekaran, A OrdaniniJournal of the Academy of Marketing Science 44 (2), 166-184, 20161272016
4-) Design crowdsourcing: The impact on new product performance of sourcing design solutions from the “crowd”BJ Allen, D Chandrasekaran, S BasuroyJournal of Marketing 82 (2), 106-123, 20181652018
5-) Extent and impact of response biases in cross-national survey researchGJ Tellis, D ChandrasekaranInternational Journal of Research in Marketing 27 (4), 329-341, 20101302010
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