Deepa Halder

Deepa Halder

Indian Institute of Management Indore - Indore / India
Social Sciences / Linguistics and Literature
AD Scientific Index ID: 5618390
भारतीय प्रबंधन संस्थान इंदौर
person_outline Deepa Halder's MOST POPULAR ARTICLES
1-) Forty-five years of celebrity credibility and endorsement literature: Review and learnings Journal of Business Research 125, 397-415, 2021
2-) Consumer cynicism: Interdisciplinary hybrid review and research agenda International Journal of Consumer Studies 47 (6), 2724-2746, 2023
3-) Examining process mechanism of celebrity attributes on brand advocacy Journal of Consumer Marketing 41 (5), 549-563, 2024