Deirdre Oloughlin

Deirdre Oloughlin

University of Limerick - Limerick / Ireland
Business & Management / Marketing
AD Scientific Index ID: 1791762
Ollscoil Luimnigh
person_outline Deirdre Oloughlin's MOST POPULAR ARTICLES
1-) Exploring e-service quality: a study of Irish online bankingM Loonam, D O\\\'loughlinMarketing Intelligence & Planning 26 (7), 759-780, 20082002008
2-) From relationships to experiences in retail financial servicesD O\\\'Loughlin, I Szmigin, P TurnbullInternational Journal of Bank Marketing 22 (7), 522-539, 20041962004
3-) Customer perspectives on the role and importance of branding in Irish retail financial servicesD O\\\'Loughlin, I SzmiginInternational Journal of Bank Marketing 23 (1), 8-27, 20051622005
4-) Peer observation of teaching: enhancing academic engagement for new participantsC Carroll, D O’LoughlinInnovations in Education and Teaching International 51 (4), 446-456, 20141232014
5-) Integrating ethical brands into our consumption livesI Szmigin, M Carrigan, D O\\\'LoughlinJournal of Brand Management 14 (5), 396-409, 2007892007