Dejana Nikolic

Dejana Nikolic

University of Belgrade - Belgrade / Serbia
Business & Management / Marketing
AD Scientific Index ID: 5270996
Универзитет у Београду
person_outline Dejana Nikolic's MOST POPULAR ARTICLES
1-) Market segmentation in the film industry based on genre preference: The case of millennialsD Nikolic, M Kostic-Stankovic, V JeremicEngineering Economics 33 (2), 215-228, 202272022
2-) Improving the economic sustainability of the fashion industry: A conceptual model proposalD Nikolic, M Kostic-StankovicSustainability 14 (8), 4726, 202292022
3-) Consumers’ Perception of CSR Activities: What Does it Mean for Companies?M Nikolić, M Maričić, D NikolićManagement: Journal of Sustainable Business and Management Solutions in …, 202282022
4-) How does genre preference influence the importance of film marketing mix elements: evidence during the COVID-19 pandemicsD Nikolic, M Kostic-Stankovic, V JeremicEconomic research-Ekonomska istraživanja 36 (1), 202342023
5-) Modelovanje i razvoj metodološkog pristupa upravljanju marketinškim aktivnostima u kreativnim industrijamaD NikolićУниверзитет у Београду, 202222022