Delancy Bennett

Delancy Bennett

Howard University - Washington / United States
Others
AD Scientific Index ID: 5567840
person_outline Delancy Bennett's MOST POPULAR ARTICLES
1-) Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industryY Andonova, NA Anaza, DHS BennettBusiness Horizons 64 (5), 631-646, 2021372021
2-) Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchaseDHS Bennett, NA Anaza, Y AndonovaJournal of Marketing Theory and Practice 30 (2), 154-171, 2022262022
3-) Understanding bad-boy celebrity endorser effectiveness: The fantasy-based relationship, hedonic consumption, and congruency modelD Bennett, W Diamond, E Miller, J WilliamsJournal of Current Issues & Research in Advertising 41 (1), 1-19, 2020272020
4-) COVID-19: Health disparities and social determinants of healthÉC Burton, DHS Bennett, LM BurtonInternational Social Work 63 (6), 771-776, 2020262020
5-) DPS 2.0: on the road to a cashless societyNA Anaza, DHS Bennett, Y Andonova, E AnazaMarketing Letters 33 (4), 693-704, 2022152022