Dennis Pitta

Dennis Pitta

University of Baltimore - Baltimore / United States
Business & Management / Marketing
AD Scientific Index ID: 1732424
person_outline Dennis Pitta's MOST POPULAR ARTICLES
1-) Understanding brand equity for successful brand extensionDA Pitta, LP KatsanisJournal of consumer marketing, 19959051995
2-) Online consumer communities and their value to new product developersDA Pitta, D FowlerJournal of Product & Brand Management 14 (5), 283-291, 20053182005
3-) Internet community forums: an untapped resource for consumer marketersDA Pitta, D FowlerJournal of Consumer Marketing, 20053122005
4-) Social media\'s emerging importance in market researchA Patino, DA Pitta, R QuinonesJournal of consumer marketing 29 (3), 233-237, 20123272012
5-) The quest for the fortune at the bottom of the pyramid: potential and challengesDA Pitta, R Guesalaga, P MarshallJournal of Consumer Marketing 25 (7), 393-401, 20083092008