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Dennis Pitta
AD Scientific Index 2024
Business & Management / Marketing
University of Baltimore - Baltimore / United States
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Dennis Pitta's MOST POPULAR ARTICLES
1-)
Understanding brand equity for successful brand extensionDA Pitta, LP KatsanisJournal of consumer marketing, 19959051995
2-)
Online consumer communities and their value to new product developersDA Pitta, D FowlerJournal of Product & Brand Management 14 (5), 283-291, 20053182005
3-)
Internet community forums: an untapped resource for consumer marketersDA Pitta, D FowlerJournal of Consumer Marketing, 20053122005
4-)
Social media\'s emerging importance in market researchA Patino, DA Pitta, R QuinonesJournal of consumer marketing 29 (3), 233-237, 20123142012
5-)
The quest for the fortune at the bottom of the pyramid: potential and challengesDA Pitta, R Guesalaga, P MarshallJournal of Consumer Marketing 25 (7), 393-401, 20083042008
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