Despina Karayanni

Despina Karayanni

University of Patras - Patras / Greece
Business & Management / Marketing
AD Scientific Index ID: 1840452
Πανεπιστήμιο Πατρών
person_outline Despina Karayanni's MOST POPULAR ARTICLES
1-) The impact of internet use on business-to-business marketing: examples from American and European companiesGJ Avlonitis, DA KarayanniIndustrial marketing management 28 (9), 441-459, 20003822000
2-) Web‐shoppers and non‐shoppers: compatibility, relative advantage and demographicsDA KarayanniEuropean Business Review 15 (3), 141-152, 20032042003
3-) Web site characteristics and business performance: some evidence from international business‐to‐business organizationsDA Karayanni, GA BaltasMarketing Intelligence & Planning 21 (2), 105-114, 2003722003
4-) A model of interorganizational networking antecedents, consequences and business performanceDA KarayanniJournal of Business-to-Business Marketing 22 (4), 293-312, 2015232015
5-) A cluster analysis of physician’s values, prescribing behaviour and attitudes towards firms’ marketing communicationsD KarayanniInternational Journal of Customer Relationship Marketing and Management …, 2010232010