Dhananjay Beura

Dhananjay Beura

Biju Patnaik Institute of Information Technology and Management Studies MBA - Odisha / India
Business & Management / Marketing
AD Scientific Index ID: 5271819
बीजू पटनायक इंस्टीट्यूट ऑफ इंफॉर्मेशन टेक्नोलॉजी एंड मैनेजमेंट स्टडीज एमबीए
person_outline Dhananjay Beura's MOST POPULAR ARTICLES
1-) Digital payment continuance intention using MECM: The role of perceived experience International Journal of Professional Business Review 8 (6), 2023
2-) Role Of AI In Enhancing Digital Payment Security African journal of biomedical research 27 (3S), 2112-2119, 2024
3-) Private label brand extension and consumer buying behavior towards household cleaning chemicalsD Beura, TR MoharanaInternational Journal of Advances in Management and Economics 5 (2), 34-45, 201632016
4-) AN EMPIRICAL STUDY ON FACTORS INFLUENCING RETAILER’S BEHAVIOUR TOWARDS GLUCOSE BISCUIT SEGMENTAKJ dhananjay beuraInternational Journal of Research in Business Management 6 (5), 201822018
5-) Role of credibility in celebrity endorsements: mediating effects of brand and celebrity credibilityD Beura, SK PrustyPsychology and Education 58 (3), 3876-3885, 202112021