dianne dean

dianne dean

Sheffield Hallam University - Sheffield / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1366855
person_outline dianne dean's MOST POPULAR ARTICLES
1-) Internal brand co-creation: The experiential brand meaning cycle in higher educationD Dean, R Arroyo-Gamez, K Punjaisri, C PichElsevier, 20151412015
2-) Friends and relations: long‐term approaches to political campaigningD Dean, R CroftEuropean Journal of Marketing, 20011222001
3-) Reason and choice: A conceptual study of consumer decision making and electoral behaviorD Dean, R CroftJournal of Political Marketing 8 (2), 130-146, 2009642009
4-) Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative PartyC Pich, D DeanJournal of Marketing Management 31 (11-12), 1353-1378, 2015602015
5-) Corporate identity antecedents and components: Toward a theoretical frameworkPJ Kitchen, ME Tourky, D Dean, AS ShaalanCorporate Reputation Review 16, 263-284, 2013592013