Didem Gamze Isiksal

Didem Gamze Isiksal

Koç University - İstanbul / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 5568863
Koç Üniversitesi
person_outline Didem Gamze Isiksal's MOST POPULAR ARTICLES
1-) CSR motivation and customer extra-role behavior: Moderation of ethical corporate identityE Karaosmanoglu, N Altinigne, DG IsiksalJournal of Business Research 69 (10), 4161-4167, 20161822016
2-) Corporate brand transgression and punishing the transgressor: moderation of religious orientationE Karaosmanoglu, DG Isiksal, N AltinigneJournal of Product & Brand Management 27 (2), 221-234, 2018252018
3-) Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?DG Isiksal, E KaraosmanogluJournal of Brand Management, 2020122020
4-) Consumer-brand relationships under the effect of consumer dishonest behaviorDG Isiksal, E KaraosmanogluJournal of Management Marketing and Logistics 5 (2), 113-123, 201842018
5-) The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious OrientationE Karaosmanoglu, DG IsiksalRediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 201642016