Diederich Bakker

Diederich Bakker

Hanze University Groningen - Groningen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5355541
Hanze University of Applied Sciences, Groningen
person_outline Diederich Bakker's MOST POPULAR ARTICLES
1-) Conceptualising influencer marketing Journal of Emerging Trends in Marketing and Management 1 (1), 79-87, 2018
2-) Cultural differences and entrepreneurial needs International Business with New Challenges and Entrepreneurial Opportunities …, 2023
3-) Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers Springer, 2015
4-) Expectations of an undergraduate overseas business intern? Exploring the necessary school-knowledge and personal traits Journal of teaching in international business 30 (4), 373-396, 2019
5-) Entrepreneurial startup ecosystems: What can smaller ecosystems learn from their top-tier counterparts? Present considerations and future directions