Diem Khac Xuan Do

Diem Khac Xuan Do

Ho Chi Minh City Open University - Ho Chi Minh City / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 4822526
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person_outline Diem Khac Xuan Do's MOST POPULAR ARTICLES
1-) Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives Journal of Brand Management 26 (2), 157-175, 2019
2-) Determinants of negative customer engagement behaviours Journal of Services Marketing 34 (2), 117-135, 2020
3-) Negative customer engagement behaviour in a service context The Service Industries Journal 45 (1), 81-104, 2025
4-) Negative customer engagement in emerging markets: cognitive dimension Journal of Strategic Marketing 31 (2), 370-402, 2023
5-) Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives Journal of Services Marketing 38 (6), 776-801, 2024