Dinesh K Gupta

Dinesh K Gupta

Central University of Haryana - Mahendragarh / India
Social Sciences / Library and Information Science
AD Scientific Index ID: 352536
केन्द्रीय विश्वविद्यालय, हरियाणा
person_outline Dinesh K Gupta's MOST POPULAR ARTICLES
1-) Marketing of library and information services: building a new discipline for library and information science education in AsiaDK GuptaMalaysian Journal of Library & Information Science 8 (2), 20031062003
2-) What is marketing in libraries? Concepts, orientations, and practicesDK Gupta, A JambhekarInformation outlook 6 (11), 24-30, 200257*2002
3-) Marketing library and information services: International perspectivesDK GuptaWalter de Gruyter, 2006552006
4-) Academic Library Websites in Rajasthan: an analysis of Content.S Pareek, DK GuptaLibrary Philosophy & Practice, 2013522013
5-) Broadening the concept of LIS marketingDK GuptaMarketing library and information services: international perspectives 159, 5, 2006412006