Dinesh Kumar S

Dinesh Kumar S

Sri Sai Ram Engineering College - Chennai / India
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5622253
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person_outline Dinesh Kumar S's MOST POPULAR ARTICLES
1-) Celebrity Endorser & Attitude towards Celebrity results in Purchase Intention – A study with reference to Chennai CityHKV Dinesh Kumar SScholedge International Journal Of Management & Development 2 (10(2015)), 1-8, 201592015
2-) Influence of economic & financial factors in buying decision of residential houses in Chennai market–a studyP Senthilmurugan, N Mohan, SD KumarTest Engineering and Management 83, 7451-7455, 202042020
3-) The Effectiveness of Product Placement in Tamil movies:A Study with Reference to the State of Tamil Nadu, IndiaSDKK SoundarapandiyanSouth Asian Journal of Social Sciences and Humanities 3 (5), 28-41, 202252022
4-) Commiserating Customers’ Purchasing Pattern Using Market Basket AnalysisSD Kumar, K Soundarapandiyan, S Meera2022 1st International Conference on Computational Science and Technology …, 202242022
5-) Mediation of Attitude towards Advertisements in the relationship between advertisements and purchase intentionVHK S.Dinesh KumarIndian Journal of Public Health Research & Development 9 (2), 411 - 417, 201842018