Dipayan Biswas

Dipayan Biswas

University of South Florida - Tampa / United States
Business & Management / Marketing
AD Scientific Index ID: 1622600
person_outline Dipayan Biswas's MOST POPULAR ARTICLES
1-) The differential effects of celebrity and expert endorsements on consumer risk perceptions. The role of consumer knowledge, perceived congruency, and product technology orientationD Biswas, A Biswas, N DasJournal of advertising 35 (2), 17-31, 20066302006
2-) The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?D Biswas, A BiswasJournal of interactive marketing 18 (3), 30-45, 20044312004
3-) Sounds like a healthy retail atmospheric strategy: effects of ambient music and background noise on food salesD Biswas, K Lund, C SzocsJournal of the Academy of Marketing Science 47, 37-55, 20192262019
4-) Shining light on atmospherics: how ambient light influences food choicesD Biswas, C Szocs, R Chacko, B WansinkJournal of Marketing Research 54 (1), 111-123, 20172262017
5-) Economics of information in the web economy: towards a new theory?D BiswasJournal of Business Research 57 (7), 724-733, 20042252004