Dirk C Moosmayer

Dirk C Moosmayer

Kedge Business School - Marseille / France
Business & Management / Business Administration
AD Scientific Index ID: 4605632
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person_outline Dirk C Moosmayer's MOST POPULAR ARTICLES
1-) Consumer perceptions of cause related marketing campaignsDC Moosmayer, A FuljahnJournal of Consumer marketing, 20102332010
2-) Corporate motive and fit in cause related marketingDC Moosmayer, A FuljahnJournal of Product & Brand Management, 2013972013
3-) A model of management academics\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' intentions to influence valuesDC MoosmayerAcademy of Management Learning & Education 11 (2), 155-173, 2012972012
4-) When guilt is not enough: Interdependent self-construal as moderator of the relationship between guilt and ethical consumption in a Confucian contextY Chen, DC MoosmayerJournal of business ethics 161 (3), 551-572, 2020992020
5-) Constellations of Transdisciplinary Practices: A Map and Research Agenda for the Responsible Management Learning FieldO Laasch, D Moosmayer, E Antonacopoulou, S SchalteggerJournal of Business Ethics, 1-23, 2020932020