Doan Viet Phuong Nguyen

Doan Viet Phuong Nguyen

Universidad Francisco Marroquín - Guatemala City / Guatemala
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5898885
Francisco Marroquín University
person_outline Doan Viet Phuong Nguyen's MOST POPULAR ARTICLES
1-) Impulsive buying in Vietnamese mobile commerce: from the perspective of the S-O-R model International Journal of Electronic Business 18 (2), 224-246, 2023
2-) The Impact Of Livestream On The Customer's Buying Intention In An Emerging Economy: The Case Of Products Endorsed By Celebrity International Journal of Business and Emerging Markets 15 (4), 346 - 379, 2023
3-) News-Finds-Me Perception in Digital Era: A Systematic Review from Retail Marketing Perspective Journal of Distribution Science 22 (5), 11-26, 2024
4-) Media Credibility And Re-Use Intention For Information Seeking In Crisis: A Case Of Cross-Platform Media Complementary Effect In Covid-19 Pandemic In Vietnam Sage Open 13 (4), 1-21, 2023
5-) News-Finds-Me Perception in Digital Era: A Systematic Review from Retail Marketing PerspectiveDVP Nguyen, TB PhungJournal of Distribution Science 22 (5), 11-26, 2024