Dong Woo Ko

Dong Woo Ko

Hankuk University of Foreign Studies - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 4522893
한국외국어대학교
person_outline Dong Woo Ko's MOST POPULAR ARTICLES
1-) Effective luxury-brand advertising: The ES–IF matching (Entity–Symbolic versus Incremental–Functional) modelJH Kwon, Y Seo, D KoJournal of Advertising 45 (4), 459-471, 2016662016
2-) Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and KoreaD Ko, Y Seo, SU JungMarketing Letters 26 (3), 377-390, 2015572015
3-) Loneliness, regulatory focus, inter-personal competence, and online game addiction: A moderated mediation modelJ Lee, DW Ko, H LeeInternet Research 29 (2), 381-394, 2019382019
4-) I am you, you are me: game character congruence with the ideal selfDW Ko, J ParkInternet Research 31 (2), 613-634, 2021522021
5-) Shared decision-making and women’s adherence to breast and cervical cancer screeningsJ Han, P Jungsuwadee, O Abraham, D KoInternational journal of environmental research and public health 15 (7), 1509, 2018422018