Dora Bock

Dora Bock

Auburn University - Auburn / United States
Business & Management / Marketing
AD Scientific Index ID: 858629
person_outline Dora Bock's MOST POPULAR ARTICLES
1-) Green marketing: what the Millennials buyL Lu, D Bock, M JosephJournal of business strategy, 20132232013
2-) Artificial intelligence: Disrupting what we know about servicesDE Bock, JS Wolter, OC FerrellJournal of Services Marketing 34 (3), 317-334, 20201732020
3-) Creating ultimate customer loyalty through loyalty conviction and customer-company identificationJS Wolter, D Bock, JS Smith, JJ Cronin JrJournal of Retailing 93 (4), 458-476, 20171672017
4-) Does branding impact student recruitment: A critical evaluationDE Bock, SM Poole, M JosephJournal of Marketing for Higher Education 24 (1), 11-21, 20141642014
5-) The road to customer loyalty paved with service customizationDE Bock, SM Mangus, JAG FolseJournal of Business Research 69 (10), 3923-3932, 20161092016