Dorcia Bolton

Dorcia Bolton

Auburn University Montgomery - Montgomery / United States
Business & Management / Marketing
AD Scientific Index ID: 5218253
AUM
person_outline Dorcia Bolton's MOST POPULAR ARTICLES
1-) Strategy, decision making, and cognition: an integrative perspective International Journal of Strategic Decision Sciences (IJSDS) 8 (3), 78-98, 2017
2-) The moderating effect of temporal distance on partitioned vs combined pricing Journal of Consumer Marketing 36 (5), 529-538, 2019
3-) Integrating customer journey mapping and integrated marketing communications for omnichannel and digital marketing education: An abstract Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
4-) Commitment-trust theory in social media interactions: implications for firms Journal of Marketing Management 40 (13-14), 1300-1335, 2024
5-) Exploring the Dark Side of Relationship Marketing, A Systematic Review and Implications Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017