Dorothy A. Yen

Dorothy A. Yen

Brunel University - Uxbridge / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4329788
person_outline Dorothy A. Yen's MOST POPULAR ARTICLES
1-) The measurement of guanxi: Introducing the GRX scaleDA Yen, BR Barnes, CL WangIndustrial Marketing Management 40 (1), 97-108, 20112792011
2-) Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationshipsBR Barnes, D Yen, L ZhouIndustrial Marketing Management 40 (4), 510-521, 20111832011
3-) Enhancing firm performance through internal market orientation and employee organizational commitmentQ Yu, DA Yen, BR Barnes, YA HuangThe International Journal of Human Resource Management 30 (6), 964-987, 20191702019
4-) What is dark about the dark-side of business relationships?I Abosag, DA Yen, BR BarnesIndustrial Marketing Management 55, 5-9, 20161782016
5-) Digital consumer culture and digital acculturationBL Dey, D Yen, L SamuelInternational Journal of Information Management 51, 102057, 20201672020