Doug J Chung

Doug J Chung

Harvard Business School - Boston / United States
Business & Management / Marketing
AD Scientific Index ID: 1412582
person_outline Doug J Chung's MOST POPULAR ARTICLES
1-) Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plansDJ Chung, T Steenburgh, K SudhirMarketing Science 33 (2), 165-187, 20142342014
2-) The dynamic advertising effect of collegiate athleticsDJ ChungMarketing Science 32 (5), 679-698, 2013962013
3-) Incentives versus reciprocity: Insights from a field experimentDJ Chung, D NarayandasJournal of Marketing Research 54 (4), 511-524, 2017512017
4-) How to really motivate salespeopleDJ ChungHarvard business review 93 (4), 16, 2015502015
5-) Price bargaining and competition in online platforms: An empirical analysis of the daily deal marketL Zhang, DJ ChungMarketing Science 39 (4), 687-706, 2020442020