Douglas C West

Douglas C West

King's College London - London / United Kingdom
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1148801
person_outline Douglas C West's MOST POPULAR ARTICLES
1-) Perceptual determinants of nonprofit giving behaviorA Sargeant, JB Ford, DC WestJournal of business research 59 (2), 155-165, 20064542006
2-) Strategic marketing: creating competitive advantageDC West, JB Ford, E IbrahimOxford University Press, USA, 20154242015
3-) The definition and measurement of creativity: what do we know?J El-Murad, DC WestJournal of Advertising research 44 (2), 188-201, 20044202004
4-) E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websitesAC Valvi, DC WestJournal of Electronic Commerce Research 14 (1), 99, 20131872013
5-) Practitioner and customer views of advertising creativity: same concept, different meaning?DC West, AJ Kover, A CaruanaJournal of Advertising 37 (4), 35-46, 20081822008