Douglas E Hughes

Douglas E Hughes

University of South Florida - Tampa / United States
Business & Management / Marketing
AD Scientific Index ID: 1622816
person_outline Douglas E Hughes's MOST POPULAR ARTICLES
1-) Understanding social media effects across seller, retailer, and consumer interactionsA Rapp, LS Beitelspacher, D Grewal, DE HughesJournal of the Academy of Marketing Science 41 (5), 547-566, 20137852013
2-) Energizing the reseller\'s sales force: The power of brand identificationDE Hughes, M AhearneJournal of Marketing 74 (4), 81-96, 20103842010
3-) Social Networks within Sales Organizations: Their Development and Importance for Salesperson PerformanceGRF Bolander, Willy, Cinthia Santornino, Douglas E. HughesJournal of Marketing 79 (6), 1-16, 20152582015
4-) Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectivenessM Ahearne, DE Hughes, N SchillewaertInternational Journal of Research in Marketing 24 (4), 336-349, 20072812007
5-) Motivating salespeople to sell new products: The relative influence of attitudes, subjective norms, and self-efficacyFQ Fu, KA Richards, DE Hughes, E JonesJournal of Marketing 74 (6), 61-76, 20102792010