Dra. Teresa Treviño

Dra. Teresa Treviño

Universidad de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4725392
University of Monterrey
person_outline Dra. Teresa Treviño's MOST POPULAR ARTICLES
1-) How should managers respond? Exploring the effects of different responses to negative online reviewsT Treviño, R CastañoInternational Journal of Leisure and Tourism Marketing 3 (3), 237-251, 2013122013
2-) Understanding digital moms: motivations to interact with brands on social networking sitesT Treviño, JL Pineda GarelliQualitative Market Research: An International Journal 22 (1), 70-87, 2019112019
3-) Children on social media: An exploratory study of their habits, online content consumption and brand experiencesT Trevino, F MortonJournal of Digital and Social Media Marketing 7, 2019102019
4-) The family grilling consumption experience in MexicoF Morton, T Treviño, C QuintanillaJournal of Consumer Marketing 37 (5), 559-567, 202092020
5-) Facebook as a new advertising channel for CSR campaignsT TreviñoInternational Journal of Business Environment 8 (2), 176-189, 201662016