Eda Sayin

Eda Sayin

Instituto de Empresa Business School - Madrid / Spain
Business & Management / Marketing
AD Scientific Index ID: 4453517
Business School Institute
person_outline Eda Sayin's MOST POPULAR ARTICLES
1-) Smellizing cookies and salivating: A focus on olfactory imageryA Krishna, M Morrin, E SayinJournal of Consumer Research 41 (1), 18-34, 20141832014
2-) “Sound and safe”: The effect of ambient sound on the perceived safety of public spacesE Sayin, A Krishna, C Ardelet, GB Decré, A GoudeyInternational Journal of Research in Marketing 32 (4), 343-353, 2015812015
3-) Can luxury brands be ethical? Reducing the sophistication liability of luxury brandsDC Pinto, MM Herter, D Gonçalves, E SayinJournal of cleaner production 233, 1366-1376, 2019412019
4-) Feeling attached to symbolic brands within the context of brand transgressionsE Sayin, Z Gürhan-CanlıBrand meaning management 12, 233-256, 2015432015
5-) Sensory and neuromarketing: about and beyond customer sensationNZ Aydınoğlu, E SayınFlavor, 397-408, 2016152016