Edgar Centeno

Edgar Centeno

Tecnológico de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 790757
person_outline Edgar Centeno's MOST POPULAR ARTICLES
1-) Green consumer behavior in an emerging economy: confusion, credibility, and compatibilityL Carrete, R Castaño, R Felix, E Centeno, E GonzálezJournal of Consumer Marketing 29 (7), 470-481, 20122492012
2-) The five phases of SME brand-buildingE Centeno, S Hart, K DinnieJournal of Brand Management 20 (6), 445-457, 20131292013
3-) Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging EconomyEM González, R Felix, L Carrete, E Centeno, R CastañoJournal of Marketing Theory and Practice 23 (3), 287-302, 2015912015
4-) Success factors in a CRM strategy: technology is not allJJ Cambra-Fierro, E Centeno, A Olavarria, R Vazquez-CarrascoJournal of Strategic Marketing 25 (4), 316-333, 2017882017
5-) A thematic exploration of human brands: literature review and agenda for future researchML Osorio, E Centeno, J Cambra-FierroJournal of Product & Brand Management 29 (6), 695-714, 2020702020