Edward C Malthouse

Edward C Malthouse

Northwestern University - Evanston / United States
Business & Management / Marketing
AD Scientific Index ID: 860666
person_outline Edward C Malthouse's MOST POPULAR ARTICLES
1-) The impact of new media on customer relationshipsT Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...Journal of service research 13 (3), 311-330, 201022162010
2-) An experimental study of the relationship between online engagement and advertising effectivenessBJ Calder, EC Malthouse, U SchaedelJournal of interactive marketing 23 (4), 321-331, 200913662009
3-) Managing customer relationships in the social media era: Introducing the social CRM houseEC Malthouse, M Haenlein, B Skiera, E Wege, M ZhangJournal of interactive marketing 27 (4), 270-280, 201310732013
4-) On the go: How mobile shopping affects customer purchase behaviorRJH Wang, EC Malthouse, L KrishnamurthiJournal of retailing 91 (2), 217-234, 20158872015
5-) Engagement with online mediaR Davis Mersey, EC Malthouse, BJ CalderJournal of media business studies 7 (2), 39-56, 20104782010