Edward Mcquarrie

Edward Mcquarrie

Santa Clara University - Santa Clara / United States
Business & Management / Marketing
AD Scientific Index ID: 1647305
person_outline Edward Mcquarrie's MOST POPULAR ARTICLES
1-) Visual rhetoric in advertising: Text-interpretive, experimental, and reader-response analyses Journal of consumer research 26 (1), 37-54, 1999
2-) The megaphone effect: Taste and audience in fashion blogging Journal of consumer research 40 (1), 136-158, 2013
3-) Beyond visual metaphor: A new typology of visual rhetoric in advertising Marketing theory 4 (1-2), 113-136, 2004
4-) On resonance: A critical pluralistic inquiry into advertising rhetoric Journal of consumer research, 180-197, 1992
5-) On resonance: A critical pluralistic inquiry into advertising rhetoricEF McQuarrie, DG MickJournal of consumer research, 180-197, 19927011992