Edward Rigdon

Edward Rigdon

Georgia State University - Atlanta / United States
Business & Management / Marketing
AD Scientific Index ID: 1329269
person_outline Edward Rigdon's MOST POPULAR ARTICLES
1-) Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆C Mathwick, N Malhotra, E RigdonJournal of retailing 77 (1), 39-56, 200134332001
2-) Editor\'s comments: an update and extension to SEM guidelines for administrative and social science researchD Gefen, EE Rigdon, D StraubMIS quarterly, iii-xiv, 201123822011
3-) Rethinking partial least squares path modeling: In praise of simple methodsEE RigdonLong range planning 45 (5-6), 341-358, 201210392012
4-) Play, flow, and the online search experienceC Mathwick, E RigdonJournal of consumer research 31 (2), 324-332, 200410532004
5-) The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparisonC Mathwick, NK Malhotra, E RigdonJournal of retailing 78 (1), 51-60, 200210392002