Edwin J. Nijssen

Edwin J. Nijssen

Eindhoven University of Technology - Eindhoven / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 4365189
Technische Universiteit Eindhoven
person_outline Edwin J. Nijssen's MOST POPULAR ARTICLES
1-) Exploring product and service innovation similarities and differencesEJ Nijssen, B Hillebrand, PAM Vermeulen, RGM KempInternational journal of research in marketing 23 (3), 241-251, 20066242006
2-) Examining the animosity model in a country with a high level of foreign tradeEJ Nijssen, SP DouglasInternational journal of research in marketing 21 (1), 23-38, 20045552004
3-) Performance effects of using the balanced scorecard: a note on the Dutch experienceGJM Braam, EJ NijssenLong range planning 37 (4), 335-349, 20045512004
4-) Executive insights: Integrating branding strategy across markets: Building international brand architectureSP Douglas, CS Craig, EJ NijssenJournal of International Marketing 9 (2), 97-114, 20014602001
5-) On the use of “borrowed” scales in cross‐national research: A cautionary noteSP Douglas, EJ NijssenInternational marketing review 20 (6), 621-642, 20032602003