Eileen Bridges

Eileen Bridges

California Institute of Technology Caltech - Pasadena / United States
Business & Management / Marketing
AD Scientific Index ID: 5724986
California Institute of Technology
person_outline Eileen Bridges's MOST POPULAR ARTICLES
1-) Hedonic and utilitarian shopping goals: The online experienceE Bridges, R FlorsheimJournal of Business research 61 (4), 309-314, 20088352008
2-) E-services: a synthesis and research agendaCF Hofacker, RE Goldsmith, E Bridges, E SwilleyJournal of Value Chain Management 1 (1/2), 13-44, 20071652007
3-) A high-tech product market share model with customer expectationsE Bridges, CK Yim, RA BrieschMarketing Science 14 (1), 61-81, 19951371995
4-) Effects of prior brand usage and promotion on consumer promotional responseE Bridges, RA Briesch, CKB YimJournal of Retailing 82 (4), 295-307, 20061162006
5-) New technology adoption in an innovative marketplace: Micro-and macro-level decision making modelsE Bridges, AT Coughlan, S KalishInternational Journal of Forecasting 7 (3), 257-270, 19911151991